Ever since Elon Musk bought Twitter, one of his obsessions has been to turn the app into what is known as a superapp. There are few examples of what such an app is, but the clearest is WeChat: in theory it started as a chat, but now you can do everything with it, even send payments. Twitter was renamed X, and now it already allows you to send messages and make payments. calls and video calls, among other things. The next step is video, and it is already being tested X TV.
It is clear, or seems to be, that Musk wants to make money with X, and with advertising already on the social network, which generates the most profits in the industry, and if not, ask Netflix and other streaming services, the next step is to move to video. Today there are many people who watch more YouTube than conventional television, and X TV It would be a direct rival to Google's video service.
X TV is in beta phase
The X TV app beta is now available on several app stores, with more platforms on the way
Paired with our upcoming Video Tab, this marks a massive leap forward in transforming X into a video-first platform and unlocking new opportunities for creators, advertisers, and our… pic.twitter.com/1P72feD4Fd
— Engineering (@XEng) September 3, 2024
In the previous post, the official X in X account says that «The beta version of the X TV app is now available on several app stores and will be available on more platforms soon. Along with our upcoming video tab, this marks a major step forward in transforming X into a video-first platform and unlocking new opportunities for creators, advertisers, and our partners.«. Keep the thing video-first platform.
Figuring out what Musk wants is not easy, as he sometimes seems like a kid playing Monopoly. It is clear that he is looking for make your platform more than just profitable. The “video-first platform” part of the story implies that the social networking part will still be there, but X will end up being something very different. You will be able to publish posts as you do now, something that would be done on a video platform.
At the moment, X TV is Available on some smart TVs and some markets. It is not or does not appear to me on any of my devices, but it should appear in stores Google Play, Amazon Fire TV, webOS (LG) and Apple TV? It should be coming to more platforms soon, and the most in-demand thing that hasn't been mentioned yet is Roku.
Will have to see
How all this will end is anyone's guess. I, who don't use social media much beyond WhatsApp and Telegram, don't know anyone who calls X, but everyone there watches videos and all kinds of content. If X TV It ends up being something Google has to worry about and will only be known with the passage of time..